Changing the "Somebody should" to "I am"

This is an amazing inspirational talk given by a fellow former Anthropologie employee who now owns a beautiful boutique in Cleveland. I found this last night, and it couldn't have been better timing. Thank you, Danielle! Hoping this will inspire others, too!

Boho Mag

I came across this magazine a few months ago while enjoying the delicious breakfast burrito at Northstar.  It (Northstar and the burrito) used to be more than just a treat (for a few reasons I won't mention) but now has become only a specialty with a carefully selected girlfriend to catch up with on a "post-Saturday-morning-activity-of-our-choice" (usually yoga, sometimes volunteering in Goodale Park).  

Anyway... I usually have too much to discuss with my girls for reading, but sometimes I can't resist the rack of glossies that sit in waiting by the sofa.  My eyes scan for the most appropriate light reading, pre-eating material, but my belly does back flips when I see a glossy that isn't actually "glossy".  And that, my friends, is what lands this mag in my hands.  Just the feeling of the paper on my fingers leaves me wanting for more.  I instantly thought that Free People had made a lifestyle magazine and thought...  Brilliant!  Why didn't I think of that? (I'm starting to get bored with that question, really... no really.)

I'm pretty sure it's independent from Urban, but I loved the mission statement, however you may think of it, but they have certainly narrowed in on their market.

Online magazines are great and very green, I know, but I'm still a sucker for holding a book and paper in my hands.


This makes it a little easier:  "boho is an eco-friendly publication. We are printed on 100% recycled, post-consumer waste paper and use soy-based inks. boho is completely UV-coating free"


Yay! Now I can swap ONE visit to Northstar for an entire year subscription to this magazine... guilt free!